Charming Rare French Victorian 1800\'s Trade Card \"Au Bon Marche\" * for Sale

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Charming Rare French Victorian 1800\'s Trade Card \"Au Bon Marche\" * For Sale

$Charming Rare French Victorian 1800\'s Trade Card \$
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Charming Rare French Victorian 1800\'s Trade Card \"Au Bon Marche\" *:
$83.00

Description: This charmingRARE 1800\'s French victorian trade cardis titled \"Au Bon Marche\". The text on the back reads in English \"Noveltystores, the most important fashion world to visitand one of the most remarkablesights of Paris.Interpreters in all languages.\"Home ofAristide Boucicaut (1810-1877),who set upLe Bon Marche as a goods store in 1838, but hisinnovations in distribution became most noticeable after 1852. After this, thestore grew to be among the, if not the, largest in Paris, and where he spent the rest of hislife. The world\'s Fair in 1855 gave him further ideas on how to innovate. Theseinvolved the notion of browsing, greater advertisements, fixed prices and in1856 a catalogue. His wife also played an important role in expanding thebusiness. He also has a hospital named after him. He died in Paris. Image is of a little boy dressed in a red and yellow clown suit taking a nap in a chair. The girl is dressed in a pretty green blue dress with red flowers in her brown hair. She has her finger over her mouth telling everyone to be quiet. The litho is signed. Lith. E. Barret & Co. Paris.Measures 7\" W x 8-3/4\" H.

Brief History of Trade Cards by Ben Crane

Over a century ago, during the Victorianera, one of the favorite pastimes was collecting small, illustrated advertisingcards that we now call trade cards. These trade cards evolved from cards of thelate 1700s used by tradesmen to advertise their services. Although examplesfrom the early 1800s exist, it was not until the spread of color lithography inthe 1870s that trade cards became plentiful.

By the 1880s, trade cards had become amajor way of advertising America\'s products and services, and a trip to thestore usually brought back some of these attractive, brightly-colored cards tobe pasted into a scrapbook.

Some of the products most heavilyadvertised by trade cards were in the categories of: medicine, food, tobacco,clothing, household, sewing, stoves, and farm.

The popularity of trade cards peakedaround 1890, and then almost completely faded by the early 1900s when otherforms of advertising in color, such as magazines, became more cost effective.

Although trade card collecting began over100 years ago, today\'s strong interest in trade cards began relativelyrecently. Trade cards that were bought for ten cents thirty years agofrequently bring ten dollars or more in today\'s market--and some have even soldfor over a thousand dollars.

Condition: Corners and edges areslightly worn.

Free shipping in the U.S. Items are shipped out every Monday morning.

Likewhat you see? Check out myother trade cards!

7/2012

Nancy