1883 CATALOG PAGE A F SHAPLEIGH HARDWARE. KITCHEN KNIVES ST. LOUIS MISSOURI for Sale

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1883 CATALOG PAGE A F SHAPLEIGH HARDWARE. KITCHEN KNIVES ST. LOUIS MISSOURI For Sale

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1883 CATALOG PAGE A F SHAPLEIGH HARDWARE. KITCHEN KNIVES ST. LOUIS MISSOURI:
$4.99

1883 CATALOG PAGE A F SHAPLEIGH & CANTWELL HARDWARE. KITCHEN KNIVES ST. LOUIS MISSOURI.

SHAPLEIGH WAS AN ICONIC HARDWARE WHOLESALER OUT OF ST. LOUIS. THEY, ALONG WITH SIMMONSWERE BY FAR THE LARGEST AND BEST-KNOWN HARDWARE ACCOUNTS FOR MANY DECADES FROM THE 1800S TO MID 1900S.SHAPLEIGH, DIAMOND EDGEITEMS ARE VERY COLLECTIBLE.

ACTUAL 1883 CATALOG PAGE, 2 SIDES
J RUSSELL & CO. GREEN RIVER WORKS, FRARY CUTLERY CO.
414-422 NORTH MAIN ST.
\"DIAMOND EDGE IS A QUALITY PLEDGE\"
DIAMOND EDGE WAS THEIR HOUSE BRAND
ESTABLISHED IN 1847 WENT OUT OF BUSINESS IN 1960 AFTER A LONG STRIKE
WOULD LOOK GREAT FRAMED
DOES NOT INCLUDE COVER PAGE

SEEMY STORE: VINTAGE HARDWARE STORE COLLECTIBLES

Born January 10, 1810 in NewHampshire, Augustus F. Shapleigh made his first excursion into the hardwarebusiness at the age of 15 in order to contribute to the support of his familyafter his father\'s death. A brief bout of wanderlust sent him to sea for thenext three years.

In 1829,he took up a position as a hardware clerk with Rodger Brothers and Company ofPhiladelphia, PA. In response to the great westward expansion, this companyopened a branch in St. Louis, MO. This hardware house, known as Rodger,Shapleigh and Company opened in 1843

Anentrepreneur extraordinaire, Mr. Shapleigh quickly gained prominence in thebusiness community and the store flourished. Its first year inventory exceeded$20,000.00--quite a substantial amount for the mid-1800\'s. In 1847, the companyreorganized as Shapleigh, Day and Company, due to the death of Mr. Rodger, thesenior partner.

St. Louis was not only thegateway to the west, but itwas also the hub of the wheels of industry and progressfor the nation during these years and well past 1900. The first travelingsalesman went out from Shapleigh House in 1848. In 1852, the first steamrailroad west of the Mississippi left from St. Louis. The first Shapleighcatalog was published in 1853, basically as a salesman\'s pricing book.

At Mr.Day\'s retirement in 1863, the name of the company became A.F. Shapleigh and Co.The famous Diamond Edge trademark was adopted in

1864. The slogan,\"Diamond Edge is a Quality Pledge\", is said to have first been usedin 1909. Diamond Edge tools were the first line of edge tools (knives, razors,axes, cutlery, etc.) in the United States to be covered by a jobber\'strademark

By the late 1800\'s,Shapleigh Hardware was a well-established, healthy and successful enterprise.It incorporated under the name of A.F. Shapleigh and Cantwell Hardware Company,with A.F. as the president. It published its first general catalog featuringover 200 different items in 1880. Upon the retirement of Mr. Cantwell in 1886,the firm became A.F. Shapleigh?s company again.

Augustus Shapleigh took hisretirement in 1900 and the company reorganized in 1901. Another name changeoccurred. The new name was Norvell-Shapleigh Hardware Company. Saunders Norvellwas its president for the next ten years. he was an extremely astute businessman,salesman and knowledgeable hardware man.

Mr. Norvell had been part ofSimmons Hardware for many years. It is believed that his expertise andinfluence on that company was greatly responsible for its success. With hisless than cordial leave-taking, Simmons Hardware started a downward slide fromwhich it never recovered.

In addition to its famousDiamond Edge,other recognizable \"house\" brands marketed by Shapleighwere Mound City, Norleigh Diamond, Diamond Brand, Jersey, Panama, Ice Diamond,Bluebelle, Sageware, Blackjack, Red Raven, King Nitro, Sahara, Black Prince,Blue Diamond, Rugby, Triumph, Defiance, Black Wonder, Double Diamonds, Mascot,Bull Dog, Ozark, Columbia, Longwear, Mizzou and Bridges.

ORIGINAL, LETTERHEADS, BILLHEAD, BILLHEADS, HARDWARE.